Creating a Purpose-Driven SEO Strategy and its Benefits

Purpose-driven SEO is a valuable SEO strategy. You might ask, what’s wrong with other SEO strategies? Well, Google updates its search algorithm about 400-500 times per year. Most tweaks are small and specific, but many of these are defining and can hurt websites. That’s why creating a purpose-driven SE​O strategy has many benefits.

Purpose is God:

Our main aim is to rank high in search engine result pages (SERPs), and Google’s search algorithm has to be pleased for that reason. Tell me, all those 400-500 tweaks per year – what does Google has in mind when deciding those tweaks?


Website authority, backlinks, social signals, page load times, responsiveness, relevance, and on an on – everything is tweaked to have a more accurate idea of a website’s purpose. Purpose defines usability. And an idea about a website’s usability is required for Google to satisfy its searchers.

The basic, most fundamental factor about Google’s searc​h algor​ithm is figuring out the purpose of a website. If you create a website with purpose-driven SEO, you’ll rank higher than competitors in SERPs no matter how many tweaks Google makes and how many websites rise and fall due to those tweaks. You will be immune.

How do you do it?

As a SEO specialist, we at SEO Experts know what works best. Also, most other internet marketers and S​​​EO specialists emphasize the importance of creating a purpose-driven SEO strategy. So the question arises, how do you do that?

Search engine optimization is difficult. It’s ever-changing, and has taken many turns in its history of almost 25 years that destroyed many. Therefore, the benefits of creating a purpose-driven SEO strategy are even more pronounced.

The first thing to do for creating a purpose-driven SEO strat​​e​gy is to answer one simple question: Why will/does my website exist?

The core promise of your website, the message, the selling point, the call to action, or the various goals – as long as they’re vague and loosely-defined, you’re not doing it right.


Brainstorm over that purpose. What’s the use of my website? Try to answer that in one paragraph. Then trim it down. Answer it in two sentences. One sentence. One phrase. Two words, if possible.

If you think you’re going to get your ideal, long-term search engine optimized website without brainstorming over the real purpose – then you’d be glad to know that most SEO specialis​ts in the world are ready to throw you off a cliff.

1.      “We sell small, medium, and large sized dog beds manufactured originally in USA throughout the world.”

2.    “We sell small to large dog beds made in USA throughout the world.”

3.    “Buy US-made dog beds. All sizes, global shipping.”

Remember, we’re not talking about the website’s tagline. It could be anything you desire. We’re talking about the answer to the one golden question, why does my website exist?

Purpose-driven content:

Once that’s out of the way, crafting purpose-driven content is the next thing to do. Bizweb Journal’s founder Joeri van Overloop says the following:

“Content is the reason people visit any website; it’s like a car that drives people to their destination- a site filled with the content they are looking for. So there is a linear relationship between the purpose of your site and the content you will be creating.”

Here’s a simplified process for creating purpose-driven content:

1.      Once your purpose is clear, derive purpose-driven keywords. Don’t think SEO, competition, backlink prospects, etc.

2.    Have a list of keywords.

3.    Use this keyword juice to make intelligent articles and amazing content. If you can’t, you can always hire experienced content writers from websites like SEO Ex​p​erts itself.

4.    With purpose-driven content, you now have a purpose-driven S​EO strategy.

Importance of purpose-driven keywords:

Suppose you’re a web designer looking for getting hired. Your main keyword can be ‘web design,’ but how many people actually look for web designers by searching ‘web design’? That’s why you need to sort out your purpose.

‘Hire a web designer’ is your main purpose-driven keyword. Now, make content, leverage marketing, and utilize techniques based on that keyword. 

Authored by James Larson. James is a Russia based SEO expert who has helped countless small businesses, startups and young entrepreneurs to establish authority in their domain by beating competition. His tools of trade are white hat SEO best practices that he has learn over the past decade.